Advertisement - Digital Marketing and Future!!!

These are collection of sentences from other sources about advertisement and its impact on us.  I will keep updating.

• Advertising has polluted and infiltrated the culture. It's everywhere. We are the important players of the game of marketing, however, we don't know that we are playing it. Marketing and advertising are omnipresent in our life. We are pursued and influenced every second. Are we choosing/buying what we want or what we like or what we need? Will marketing become omnipotent?

• People are using an advertisement as yardstick to their life. This is not something it happened yesterday, slowly but surely over the last 100 years since the industrial revolution, by those that want to make a lot of money. They want us to believe that you need this.

• “When we often talk to some of our customers about customer data and customer sentiment,” he notes, “we say that one of the first questions should not just be, ‘how can I use this information to improve my business?’ but, ‘how can I use this information to improve life for my customers?’”

• “Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”Steve Job